At Fulford Heath we believe that everyone can improve their golf and we can help every golfer get maximum enjoyment out of the game!


Our Professional staff strive to get the best out of you, as an individual, whether you are an elite amateur, total beginner or professional. We tailor our teaching methods, delivery styles and lesson structures to help you reach your true potential.


To book lessons - Please contact the Professional Shop


The Golf Shop & Swing Studio Now OPEN Full Details Available from the Professional Richard Davies.




The Pro Shop offers an extensive range of popular brands and cutting edge equipment from industry leaders.





The shop is the perfect place to purchase the equipment to get the very best out of your game and our vouchers are the perfect gift to treat the golfers in your life.


As well as stocking some of the leading brands we offer in store services such as club repair, cleaning and fitting. When it comes to repairing your clubs, we specialise in having them restored within a week!!


In addition we have 3 electric golf trolleys for hire, but best to book them early to avoid disappointment!!


Swing Studio


The Studio has been fitted with the latest Flight Scope technology, Projector, Screen, Computer, Swing Analysis software and TV screen allowing members to hire the facility for private practice or a quick round of golf on any number of famous courses available from around the world.

The Swing Studio can now be used for:


Providing video analysis lessons shown on a TV Screen for easy visibility whilst hitting balls, with accurate technical data provided from the Pro Tee including: Club head speed, Spin rates, Launch angles, Club face impact alignment, Swing path, Carry distance, Total distance and Ball trajectory etc. All this information is projected on screen for you to see.


Accurate dynamic club fitting will allow us to best fit clubs to each individual swing from the data provided. This will allow us to find the best combination of head, loft and shaft that best performs with you, giving you more accuracy, carry and distance.


Golf Ball fitting will allow us to fit individuals to the correct compression and cover of golf ball, giving the best results for distance, feel and accuracy related to angle of attack, spin rates and club head speed.


Club gapping and distance measurement of each club in the bag.


Private hire is available to members at a preferential rate allowing members to practice and play with accurate technical feedback in the warm and comfortable surroundings of the studio. Available with nearest the pin, longest drive or skill challenges to complete and improve your play.


Corporate Function hire also available


Societies can hire the studio for their private use allowing them to compete amongst their friends in nearest the pin, longest drive or skill challenges.  - I would advise this is done at the start of their day before their round of golf.


“The combination of a lesson with Head Professional Richard and the accurate information provided from the Swing Studio analysis system was without doubt a major factor in helping me secure my first Club Championship win in the Penfold Cup.” – Ross Holmes


Richard Davies, 

PGA Head Professional -Fulford Heath GC and Secretary of The PGA in Worcestershire